How a Personal Branding Session is Different Than a Headshot Session


Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc.  The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.


Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc.  The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.

Is a personal branding session right for you?  How do you know if you need a personal branding session? 


You should consider a personal branding session:

  • If you own any kind of business.
  • If you are the face of your brand and it is important for people to connect with you. 
  • If you wish to take your business to the next level by stepping up your visual branding.
  • If you want your ads to look fresh, polished and professional.

How We Work


BOOKING YOUR PHOTO SESSION

It’s always best to book your photo session in advance, especially if you are working towards a specific deadline. It’s also important to take the time required for photo selection and editing into account when booking your personal branding session. 


The Brainstorming Session

Once you’ve set a date for your photo session, we can begin brainstorming ideas. The photos from your personal branding session are very multi-purpose. They can be used for your website, promotional materials, blogs, ads, social media, headers, banners and more. That’s why planning and analyzing is so important. Knowing where and how you want to use your images will help us understand whether you’ll require vertical, horizontal or square images for Instagram. If you will want to use text across any of your images, please let us know so that we can plan the image backgrounds accordingly


Your Brand Description

We ask that you come up with a brief but detailed description of your brand and what it stands for so that we can find ways to bring this across in your images. If there are specific colors that you would like to incorporate, please let us know.


Our goal is to paint the perfect picture of what it is you do, and what sets you apart from your competition. These images will provide an important glimpse into what it would be like to work with you.


PRIOR TO YOUR SESSION

Confirm any hair and makeup appointments and confirm the address one week prior to your session. If you will be coloring your hair, this is the time to do it.  The day before your session we ask that you prepare your outfits, ensuring that they’re steamed, pressed and on hangers. If you want to look great in your photos, make sure you are well hydrated on the day prior and be sure to go to bed early so you will look and feel well rested.


The Day of the Session

Now it’s all about relaxing and enjoying the experience. We will direct you on how to pose and ensure that you get the best possible shots.  We’ll take a mix of lifestyle images and headshots to give your audience a better view of what you do on a daily basis. We’ll also take some behind the scenes shots for a more personal view of what it’s like to work with you. 


Editing

After the shoot we will spend time sorting through all of the photos, deleting any photos that didn’t work out. Once we’ve done this we will send you the proofs to review. The proofs will not have been edited so these won’t be the final images. We will get rid of any small  imperfections and ensure that the color looks amazing. If you have any specific editing requests, please let us know. 


Selecting Your Images

While our packages do come with a specific number of images, there is always the option to purchase additional shots if you would like to use extra photos. It’s best to choose a good mix of images so that you have a little bit of everything available to you. We are always happy to assist you with this process if need be.

“Be Yourself, Everyone Else is Already Taken.”

LET US HELP YOU


We would love the opportunity to assist you with your personal brand photography by offering you a professional, customized photo session that brings every aspect of your brand to life. Not only will we help you create a visual version of your branding message but we’ll also create a photo experience that will leave you feeling great. Your brand photography will draw clients in and give them a reason to choose you. 


We look forward to working with you and bringing your vision to life.

FAQ

HOw do we choose the location for the session?

Before you start considering locations for your session, take the time to think about what your average day looks like. Remember that you want to give potential clients and audience a look at a day in your life so your photos need to tell that story. You may even find that you don’t need to look very hard or far for the perfect location either as your office or backyard might be all you need. Using props to bring your workspace to life is a simple way to create a great setting for your shoot. Consider some of the coffee shops, hotels, studios or co-working spaces in your area for ideas. Always opt for a location with as much natural light as possible as this makes for the best shots.

What should I wear?

Your outfit will make a huge difference to your photos so choose something that suits your personality and your brand. There is no need to spend a fortune on clothes either. Make sure your clothes suit your body type and fit well. Simpler is better but feel free to add a pop of color to add some personality and flair. Keep your skin tone and hair in mind when choosing an outfit as contrasting colors make for some of the best photos. Want to see what you might look like in photos in a certain outfit? Take a few selfies to decide what works and what doesn’t.

Tips for the Ladies
*Avoid baggy clothing
*Stay away from clothing with logos and wording
*Don’t wear intense colors or busy prints
*Choose the right undergarments

Tips for the MEN
*Avoid wearing any items with logos or wording unless it’s part of your branding
*If you are wearing a suit, it should be tailored
*Your shirt should be fitting.
*Clothing that’s too big adds weight so opt go for something that’s slightly smaller to avoid the sloppy look
*A tie isn’t always necessary but bring one along anyway
*Ensure that your undershirt is not visible

HAIR & MAKEUP
If you really want to make your photos stand out, we suggest you have a professional assist you with your hair and makeup. Opt for a hairstyle that adds body and volume to your hair. Extensions can be used if necessary or desired.

Can I use props?

Here are 5 Ways to Use Props In Your Photos

1. Props can be used to bring in your brand colors. Cushions or pillows on a couch or different color files, notebooks or pens are just some examples of how you can incorporate pops of color. If you’re incorporating any electronics such as your phone or laptop, you could get a cover that matches your brand as a way to feature your brand colors.

2. Props can be used to help personalize your photos. Incorporate items that help showcase what you do during the day. A funky planning board is a good example.

3. Props can also be used to create a connection with a potential client. Showcasing certain books on your desk or coffee table featuring titles that resonate with your audience is one such prop idea.

4. Add a few personal touches to your workspace to give clients an idea of what you’re all about. Flowers, a camera or a passport (if you love to travel) could work really well for this.

5. Detail shots such as a close up of your hands typing on your laptop or of your coffee mug next to your laptop are also some popular prop ideas.